4x faster answers. 62% more AI mentions. Same team, one memory.

Background

Northwind Outdoor sells technical apparel in nine markets, with product content spread across a PIM, a marketing drive, three years of support tickets and a public help centre.

The team had no shortage of information — it simply lived in too many places for anyone, or any AI system, to use confidently.

The challenge

• Product specifications differed between the website, the catalogue and the help centre
• Support agents rewrote the same answers because past ones were hard to find
• AI assistants described discontinued products as current
• No single place recorded what had changed, or what replaced it
• New hires took months to learn what the company already knew

Our solution

Saticoy connected the website, product feed, help centre, brand documents and media library, then organised what it found into one Business Memory.

Every fact was tied back to where it came from and when it became true, so superseded information could be retired rather than repeated.

Teams asked questions in plain language and received answers with sources attached, while AI systems retrieved the same verified context.

Impact and results

• Brand mentions in AI answers grew 62% over two quarters
• Time to answer an internal product question fell from hours to minutes
• Conflicting product claims across channels dropped 78%
• Support resolution time improved 31%
• Onboarding for new product staff shortened from ten weeks to four